Smart Manufacturing Week 2026

Flight test: Airbus keeps family faithful with A350

AI Summary

When Airbus conceived the all-new A350 XWB almost a decade ago, it did so after first attempting to create a challenger to the Boeing 787 based on its existing “big-twin”, the A330. As that aircraft’s conception saw it evolving away significantly from the type upon which it was based, and still not satisfying the needs of many customers, Airbus took the brave decision to abandon the original plan and adopt an all-new approach with A350 XWB, powered by advanced generation Rolls-Royce Trent XWB engines.

The transport and mobility sector is being rewritten in real time. The executives leading that rewrite have sources they rely on. Transport Advancement is one of them.

Reaching this audience means being visible inside the editorial they turn to — as the in dustry navigates electrification, supply chain transformation, and digital mobility at scale. Our 2026 Media Pack shows you where to be seen:

Magazine & Digital

Where transport and mobility executives go when they need to understand what’s changing and why. Your brand belongs there.

Insights & Reports

The research and analysis shaping how the sector thinks. Associating with it means something.

Brand Authority

The brands that show up consistently in trusted editorial earn a different kind of credibility. One that compounds over time.

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WHITE PAPERS

Views from the Industry: The Drone Industry Barometer 2019

Last year, together with DRONEII, we conducted a Drone Barometer Survey to produce a free whitepaper with perspectives from the drone industry. The paper...

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