Qatar Airways has said it has experienced a milestone year in 2015, from beginning with the start of A350 operations for which it was the global launch customer, to growing its fleet by 20 per cent, through to ending on a high note by launching a new brand campaign, ï¿½Going Places Togetherï¿½ and debuting an exclusive on-board safety video featuring the world-famous FC Barcelona players.
Qatar Airways Group chief executive, Akbar Al Baker said: “As 2015 comes to an end, Qatar Airways is able to reflect on a number of successes throughout the year, while also celebrating the launch of our new global brand campaign and latest on-board safety video. This has been a momentous way to end what has been a truly historic year for the national carrier of Qatar which has seen, amongst other things, several top award wins, the forging of new partnerships, strong engagement on social media, the launch of a brand new aircraft type and the start of several new routes on both its passenger and cargo networks.”
Qatar Airways recently launched its new global brand campaign featuring the tagline “Going Places Together” reflecting the essence of the airline’s core ambitious plan for next year – to strengthen its global reach by bringing people and places together. The airline also created a huge buzz by breaking industry ‘norms’ with its fresh and unique on-board safety video featuring famous FC Barcelona’s La Liga players like Lionel Messi, Neymar, Luis Suarez, Gerard Pique, Ivan Rakitic and Javier Mascherano.
“The phenomenal response to our new global brand campaign and safety video has been overwhelming and has strengthened the strong bond that Qatar Airways has with its passengers,” said Salam Al Shawa, Qatar Airways Senior Vice President Marketing & Corporate Communications. “The new brand campaign evokes an emotional connection inspiring passengers to go to new places together, where our dreams and ambitions may be brought to life. In a more humourous tone, our new safety video with FC Barcelona players has captured the attention of our passengers and the wider communities, including our large social media fan base.”