ANALYSIS: Thai’s fighting retreat from Europe

Thai Airways’ planned capacity cuts on European routes this summer marks a turning point in the carrier’s history, as it faces a perfect storm of declining European tourist arrivals, a falling euro, and increasing pressure from Emirates, Etihad, and Qatar Airways.

Once upon a time, Thai’s European network was a powerful selling point. Although European carriers have long been present on Thai routes, their presence is dwarfed by Thai, which possessed good connectivity from Bangkok to others parts of Thailand.